Webinar Resources:

Google's Privacy Sandbox

Google's Privacy Sandbox Rollout Timeline

Google's Privacy Sandbox - Industry Adoption

This site tracks the top 56,000 websites and their adoption of the Privacy Sandbox technologies.

ARF Shopper 2024 Event - Competing for Today's Shopper: Tools, Technologies & Trends

"Predictive Incrementality by Experimentation (PIE)" presented by Brett R. Gordon (Professor of Marketing, Kellogg School of Management, Northwestern University).

Summary: Northwestern University research showing the error rates of last-click measurement and some alternatives to reduce this significant error.

*Login may be required to watch the presentation.

"Life After Cookies: Who Uses Google's Privacy Sandbox?"

Presented by Garrett Johnson (Assistant Professor of Marketing, Boston University.).

The presentation covers research conducted by Boston University showing current performance results of cookie-less advertising using Google's Privacy Sandbox versus traditional methods.

The Google Modern Measurement Playbook

"The Beginning of the End is Here: Google has Begun the Cookie Shutdown"

To learn how OptiMine’s agile cross-channel analytics (unaffected by Google's privacy changes) can help you measure the incremental contributions of your marketing and lift your ROI: